Sunday, July 13, 2014

Scarlett Johansson Lucy movie billboards...

Lucy movie billboard
Luc Besson is no stranger to strong female characters after creating the likes of La Femme Nikita, 'Mathilda' in Leon, 'Leelo' from The Fifth Element, and even adapting The Story of Joan of Arc for the big screen.
Giant Lucy movie billboard
And after kicking major ass, be it invading aliens or S.H.I.E.L.D. double-agents, in The Avengers and Captain America: The Winter Soldier as the super spy 'Black Widow', Scarlett Johansson is the perfect fit for his new superhuman, sci-fi movie, Lucy.
Scarlett Johansson Lucy movie billboard
The writer and director isn't afraid of big concept science fiction, so this tale about an overseas drug mule turned superhuman is right up his alley for his return to the director's chair.
Giant Lucy movie billboard
Lucy movie billboard
The drugs she's forced to transport accidentally unlock the potential of her human brain and whereas scientists believe we only use a small faction of our brain's capacity, what happens when she can use 100%.
Lucy movie billboard
Things like being able to feel everything around her and control the elements, absorb information at fantastical speeds, learn new languages, change the cells in her body and the ability to unlock more secrets and abilities of her mind.
Giant Lucy movie billboard Hollywood
Giant Lucy movie billboard Hollywood
These arresting billboards for Lucy certainly make the most of Scarlett Johansson's beautiful face and piercing eyes, and hint at the science and scope of the accidental heroine's new powers, as she's flanked by the cosmos and scientific formulas.
Scarlett Johansson Lucy movie billboard
The smaller square ad creative was first spied along West Hollywood's Sunset Strip on June 30, whilst the standard landscape billboards were spotted later further east along Sunset Boulevard and Highland Avenue on July 8, 2014.
Lucy film billboard
Giant Lucy film billboard
The impactful giant-sized Lucy billboards were snapped towering over the busy commuter intersection of Highland and Franklin Avenues in Hollywood on July 10, 2014.
Lucy movie billboard
Get ready for a Summer slice of sci-fi action packed with superpowers, gun fights, car chases, explosions and Morgan Freeman's soothing voice (not to mention Scarlett Johansson's sexy voice which we all remember from last year's Her).
Lucy movie billboard

1 comment:

  1. Thanks. I had a Google Alert set up for Lucy stories and I didn't even know this site existed. Wow!

    ReplyDelete

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