Friday, July 4, 2014

Microsoft Surface Pro 3 billboards...

Microsoft Surface Pro 3 tablet that can replace your laptop billboard
Looks like it's third time lucky for Microsoft with this outdoor ad campaign for its Surface Pro 3 tablet.
Write as fast as you think Microsoft Surface Pro 3 billboard
Finally after two previous billboard campaigns which either resembled Apple's iPad advertising or showed a lack of imagination or direction, this new series of creatives exhibit a really desirable identity of their own.
Microsoft Surface Pro 3 billboard
There's something about the shiny metallic background which makes the new Surface tablet seem futuristic and sophisticated, and makes for a much more confident campaign.
Surface Pro 3 replace your laptop billboard
These Surface Pro 3 billboards were spotted along L.A.'s Sunset Boulevard and 3rd Street on June 12, plus high over Vine Street in Hollywood on June 27, 2014.

Daily Billboard believes this campaign is a vast improvement over the previous efforts, but see for yourself and compare these new ads with the Microsoft Surface launch billboards (aka we're not trying to copy Apple's ad strategy, honest) from November 2012 and the black background Surface 2 tablet outdoor ad campaign from December 2013.
Microsoft Surface Pro 3 billboard
Microsoft must be hoping third time's the charm and that there won't be any multi-million dollar write-offs this time around.

Meanwhile whatever you get up to this long weekend, enjoy your 4th of July celebrations.
tablet replace your laptop Surface Pro 3 billboard
UPDATED: Here's another billboard for the Surface Pro 3, this time spied high over Times Square in New York City on November 3, 2014.
Surface Pro 3 billboard Times Square NYC
The special extension adds some interest by breaking the dimensions of the billboard, so it's a shame the L.A. versions didn't utilise this technique for extra standout too.
Surface Pro 3 special extension billboard Times Square

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