Tuesday, May 20, 2014

How to Train Your Dragon 2 movie billboards...

Giant How to Train Your Dragon 2 movie billboard
'Hiccup' and 'Toothless' the Night Fury dragon are back in a big way to save the day in a sequel to 2010's original How to Train Your Dragon.
How to Train Your Dragon 2 movie billboard
The big question is, can this new cinematic installment break DreamWorks Animation's spell of bad luck at delivering a box office success, after financial disappointments like the Rise of the Guardians, Turbo and Mr. Peabody & Sherman movies.
How to Train Your Dragon 2 movie billboard
Five years on and the world of Vikings and dragons in the village of 'Berk', based on Cressida Cowell's 2003 book, has moved on and Hiccup (voiced by Jay Baruchel) and his friends have grown up and face new challenges.
Giant How to Train Your Dragon 2 billboard
In the first movie we learned all about unorthodox friendships, breaking social conventions and that there are consequences to actions, like Hiccup losing his leg, and from the the looks of this movie there's more surprises from his past to challenge his beliefs and only his special bond with Toothless and his friends can help him save the day once more.
How to Train Your Dragon 2 movie billboard
These How to Train your Dragon 2 movie billboards featuring Hiccup, 'Astrid' (America Ferrera), 'Snoutlot' (Jonah Hill) and the rest of the dragon-riding gang were first spied along Beverly Boulevard, La Brea Avenue and Fairfax Avenue on May 12, 2014.
How to Train Your Dragon 2 movie billboard
The super-sized ad creative with pals Hiccup and Toothless towering over Wilshire Boulevard was snapped on May 19, 2014 (although it's interesting that DreamWorks decided to leave off the film's title, believing this duo have a sufficient recognizability factor on their own, as there's plenty of room at the bottom).
Giant How to Train Your Dragon 2 movie billboard
The giant billboard still makes an impressive impact in the skies of L.A. to catch passersby attention.
How to Train Your Dragon 2 movie billboard
If you're a fan of the mythological movies, be sure to check out this billboard for the first How to Train Your Dragon movie from 2010.
How to Train Your Dragon 2 film billboard
Now let's keep our fingers (and claws) crossed this fantastical duo can save the day, both in the movie sequel, and for DreamWorks Animation at the box office.
Giant How to Train Your Dragon 2 film billboard
UPDATED: Daily Billboard had seen this ad creative on the side of buses, but hadn't managed to capture this 'Training is over' billboard until May 25, 2014, along Venice Boulevard.
How to Train Your Dragon 2 special extension movie billboard
The special extension with Hiccup astride Toothless simply screams adventure (and is a slightly updated version of the billboard for the first movie) and it's strange there are not more of these billboards popping up around L.A., but maybe that's because there are so many winged creatives for Disney's Maleficent lining the city skyline already.
How to Train Your Dragon 2 movie billboard
UPDATED: How to Train Your Dragon 2 has been the one bit of silver lining that DreamWorks Animation has enjoyed recently, so it's no wonder that after their Golden Globe win they would support their movie sequel for Oscar consideration.

This sweet billboard to encourage Academy members to vote in the film's favour was snapped along the Sunset Strip on February 1, 2015.
How to Train Your Dragon 2 Oscar consideration billboard

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