Monday, March 24, 2014

The Amazing Spider-man 2 movie billboards...

Amazing Spider-man 2 Electro billboard
Spider-man is swinging back onto the big screen this May and he's still amazing, this time doubly so.
Amazing Spider-man 2 movie teaser billboard
Super-hero movies just seem to be sticking around, with no end in sight to their costumed capers from Hollywoodland studios.
Amazing Spider-man 2 movie billboard
Daily Billboard for one is glad of the ownership rights complications that make it almost impossible for your friendly neighborhood web-slinger, the Fantastic Four and the X-Men characters to be shoe-horned into Marvel's cinematic universe featuring the Avengers.
Amazing Spiderman 2 Electro billboard
Let Sony continue to reboot Peter Parker to their hearts delight and try and make a film franchise out of the iconic super-hero and his many friends and enemies.
The Amazing Spiderman 2 movie billboards
Following a successful Spider-man trilogy starring Tobey Maguire in the lead role, in 2012 the wall-crawler was rebooted with Andrew Garfield bringing new life to The Amazing Spider-man, plus brilliant chemistry with 'Emma Stone' as his teenage love 'Gwen Stacy' and previously unseen super-villain on the big screen, 'The Lizard'.
Amazing Spider-man 2 movie billboard
This time around the reboot sequel will introduce more foes from Spidey's rogues gallery, including Jamie Foxx as 'Electro', Paul Giamatti' as 'The Rhino' and Dane DeHaan as a new 'Green Goblin', with the announced plan to spin-off these villains and more in a standalone 'Sinister Six' movie at a future date.
Amazing Spiderman 2 movie billboard
Too many villains was one of the problems of 2007's third installment in the previous Spider-man movie trilogy (which featured 'Venom' and 'Sandman'), so let's hope too many crooks don't spoil his latest comic book adventures on the big screen.
Amazing Spider-man 2 teaser billboard
These teaser billboards for The Amazing Spider-man 2 literally turn Spidey's world upside down and hint that 'his greatest battle begins', plus also features the Oscorp logo on the building our hero is clinging to (which comic book fans will know is owned by the Green Goblin's alter-ego, 'Norman Osborn').
Amazing Spider-man 2 His greatest battle begins billboard
These eye-catching billboards featuring Spidey in a costume much more like his classic red and blue super-tights, were first spied along Sunset Boulevard on February 24, at Sunset & Vine in Hollywood on March 6 and Highland Avenue on March 15, 2014.
Amazing Spider-man vs Electro movie billboard
Daily Billboard's spider-sense is tingling and is sure more ad creatives will follow for this film like this epic battle in the skies of NYC with Electro spied along Melrose Avenue on March 19, 2014.

If you're a fan of the web-head, be sure to also check out these supercool movie billboards for The Amazing Spider-man from 2012.
Amazing Spiderman 2 billboard
UPDATED: Here's two new ad creatives that offer a different perspective, quite literally, on our arachnid-powered hero.
Amazing Spider-man 2 movie billboard
First up is Spider-man seen from the back as he faces an electrifying onslaught on the horizon, snapped along Sunset Strip in the same location on March 24, 2014.
Amazing Spider-man 2 web shooter  billboard
Next is a close-up of Spidey firing his infamous web-shooters with his iconic finger pose, spotted along Fairfax Avenue the same day.

Interestingly none of these creatives feel the need to spell out the title of his film as this Marvel character is instantly recognisable, although there's a danger if you don't show something different like Electro, then these just become similar hero specific billboards as the first trilogy and audiences wonder what's new about these rebooted films.
Amazing Spider-man 2 film billboard
UPDATED: Now here's something truly 'amazing'. By day you may just see Spider-man staring out over the New York city skyline, but at night this billboard transforms and as if by magic, Jamie Foxx's Electro appears (doing his best 'Emperor' impression from Star Wars).
Amazing Spider-man 2 electroluminescent billboard Sunset Strip
How is this possible you ask? Well apparently this is an electroluminescent billboard which creates an optical phenomenon when an electric current or strong electric field is passed through the material and emits light, making Spider-man's foe dramatically visible at night.
Amazing Spider-man 2 electroluminescent billboard night
This is just so cool and so appropriate for the electrically powered supervillain. Now that's how you create a 'super' billboard - the effect truly is electrifying.
Amazing Spider-man 2 electroluminescent billboard dark Sunset Strip
UPDATED: Meanwhile here are two more of the larger portrait ad sites at Hollywood & Highland and Sunset & Vine which have been refreshed with new creatives spied on April 4, 2014.
Amazing Spider-man 2 movie billboard
Now that Captain America: The Winter Soldier has raised the box office bar for superhero blockbusters this year, it'll be interesting to see if this rebooted sequel can catch the same levels of cinema goers in its web.

Plus if you're a fan, be sure to check out these original movie costumes from The Amazing Spider-man 2 on display, including Spidey's latest look and Gwen Stacy and Electro's costumes too.
Amazing Spider-man 2 movie billboard

2 comments:

  1. The boards that changed from day to night with Electro coming out of nowhere, were backlit with Light Tape. That is the electroluminescent material used for that campaign, printed by Metro Media.

    ReplyDelete
  2. Thanks for the info Steve, that's much appreciated!

    ReplyDelete

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