Friday, March 21, 2014

Silicon Valley series premiere TV billboards...

Silicon Valley series premiere TV billboard
What better way to kick off a new tech comedy show based in Silicon Valley than to pay homage to one of the most recognisable icons of the technology industry and founder of Apple, Steve Jobs.
Silicon Valley season 1 billboard
For their series launch billboard the funny guys of the new HBO comedy are replicating Albert Watson's iconic portrait of the man that brought the world the Mac, iPod, iPad, iPhone and much more besides, and which graced the cover of Walter Isaacson's 2011 authorised Steve Jobs autobiography.
Silicon Valley HBO billboard
This instantly recognisable imagery combined with the tagline 'where everyone wants to be an icon' really helps to convey what this comedy is all about, even if you don't know your apps from your alt tags.

With animated comedy credentials like Beavis & Butt-Head and Kind of the Hill, this live action show is actually inspired by Mike Judge's own experiences as a Silicon Valley engineer decades ago.

The eight episode series follows the adventures of a bunch of super-smart programmers, played by Kumail Nanjiani, T. J. Miller, Thomas Middleditch, Zach Woods and Martin Starr, all hoping to strike it rich with the next killer app or tech invention, to be the next Steve Jobs, Bill Gates or Mark Zuckerberg.
Silicon Valley series 1 HBO billboard
This clever ad creative was first spied along the Sunset Strip on March 12, with another billboard spotted further east along Sunset Boulevard at Fairfax Avenue and a vertical creative snapped on the side of the SLS Beverly Hills Hotel along La Cienega Boulevard on March 16, 2014.

Let's hope this satire of the modern day tech gold rush pushes the right buttons with audiences just like this billboard parody does.
Silicon Valley series launch HBO billboard
UPDATED: Any great launch deserves some big time promotion and here's a giant-sized billboard for Silicon Valley's series debut.
Giant Silicon Valley series premiere billboard
This super-sized spoof ad creative for the new HBO series was snapped dominating the skyline along L.A.'s Sunset Strip on April 11, 2014.
Giant Silicon Valley series launch billboard Sunset Strip
Not to be a party pooper though, but didn't Amazon get there first with its own Silicon Valley based comedy with Betas, which debuted at the end of last year. Let's see which tech start-up comedy survives to see a 2.0 season.
Giant Silicon Valley season 1 billboard Sunset Strip
UPDATED: Here's the Emmy Consideration billboard for Silicon Valley which uses an appropriate 'Genius' quote from the San Francisco Chronicle to description the freshman show and garner Emmy nominations. This eye-catching billboard was snapped along La Cienega Boulevard on June 12, 2014 and if you like this, be sure to check out the rest of HBO's 2014 Emmy Consideration outdoor ad campaign in the skies of L.A.
Silicon Valley Genius Emmy 2014 billboard

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