Tuesday, February 25, 2014

TV WEEK: About a Boy series premiere billboards...

About a Boy series launch billboard
NBC is plundering the cinematic vaults yet again this 2014 TV season to try and find new comedy gold.
About a Boy TV remake billboard
This time the network is remaking the 2002 movie About a Boy, which starred Hugh Grant and a young Nicholas Hoult, based on the best-selling book by Nick Hornby.

This iteration stars David Walton (recently seen on New Girl and in the failed 2012 sitcom Bent) as 'Will Freeman', a single guy who has been granted a life of free time and no financial woes after writing a hit song, but whose perfect world is disrupted by his new needy single mom neighbour (Minnie Driver) and her oddly charming 11-year-old son, 'Marcus' (Benjamin Stockham).
About a Boy season 1 TV billboard
This simple, yet endearing 'father and son' style creative, with the 'boy' in question mimicking his new grown up neighbour in the same type of sunglasses, was snapped along Ventura Boulevard in Studio City on January 29, plus along Sunset Boulevard at Fairfax Avenue on February 17, 2014.
About a Boy TV billboard
NBC's recent remake of the Ironside TV series was a big flop, whilst the future of last season's Dracula, starring Jonathan Rhys Meyers as the titular vampire, is also looking uncertain.

Let's see if audiences have the patience for one more remake, and this new sitcom isn't just another waste of time due to lack of imagination.
About a Boy season 1 billboard
UPDATED: NBC's About a Boy TV remake was one of the lucky sitcoms to secure a second season and as you can see from the promo billboard Minnie Driver is getting in on the action this time around. This sophomore season billboard was snapped along Sunset Boulevard on September 24, 2014.
About a Boy season 2 billboard

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