Monday, February 3, 2014

Naked Juice Packed like billboards...

Packed like the billboards on Sunset Strip Naked Juice billboard
You know, it's not easy making a product pack shot seem compelling, but these vibrant billboards for Naked Juice do the job well.
Packed like 405rush hour Naked Juice billboard
With their bold green colour, witty copy and illustrative fruit to instantly convey the healthy contents of the juice drink they really make an impact in the crowded skies of L.A.
Packed like Hollywood tour bus Naked Juice billboard
Packed like 405 rush hour Naked Juice billboard
The ad campaign is also a great example of advertising tailored to the local market, with copy about Los Angeles traffic conditions on the infamous 405 Freeway, Hollywood tourist buses and those Sunset Strip billboards we all love (some of us more than others).
Naked Juice special extension billboard Feb 2013
These standard landscape billboards may be all-new for 2014, but here's also a special extension billboard snapped last year on February 28, 2013 along Cahuenga Boulevard in Studio City, which was primarily highlighting the juice brand's nutritional quality ingredients.
Packed like the 405 at rush hour Naked billboard
Packed like billboards Sunset Strip Naked billboard
These 'Packed like' ad creatives were first spied along La Brea Avenue, Melrose Avenue and Beverly Boulevard on January 22, whilst the 'Sunset Strip' version was spotted on January 29, 2014.
Packed Hollywood tour bus Naked Juice billboard
These billboards certainly do make Daily Billboard smile with their witty copy and remind us of the eye-catching Zico coconut water billboards from 2012, which also used clever copy alongside pack shots to make the ads more interesting. 
405 rush hour Naked Juice billboard
Plus for another approach to advertising healthy juice and smoothies, be sure to take a look at these Odwalla drinks billboards.

Daily Billboard certainly feels healthier just by looking at these bright verdant billboards and they are a great way to start the New Year.
Naked Juice 1LB of awesome in every bottle billboard
UPDATED: Here's what may be the start of a second wave of billboards for Naked Juice in the skies of L.A. this year, spotted along La Brea Avenue on April 23, 2014.

This time the emphasis of the copy has been swapped so the 'packed with 1lb of fruit' headline is more prominent than the locally tailored 'Griffith Park' punchline.
Griffith Park trails Naked Juice billboard
And here's another ad creative totally eschewing any kind of joke for the nutrition message, snapped along Pico Boulevard on April 27, 2014.
1lb fruit every bottle Naked Juice billboard
UPDATED: This new billboard for Naked Juice snapped along Sunset Boulevard on May 19, 2014, may not name a specific L.A. neighbourhood, but its tagline about yoga sun salutations totally hits the mark with health conscious Los Angelenos.
Naked Juice sun salutations billboard
UPDATED: Here's the latest Naked Juice ad creative playing with that old adage 'If you can't beat them, join them' with this fun play on words, 'If you can't 'em. Drink 'em.' This billboard for their Kale Blazzer vegetable variant was snapped along Santa Monica Boulevard in Westwood on March 8, 2015.
cant eat em drink em Naked Juice billboard

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