launch billboard campaign for Apple's iPhone 5c and you'll see what Daily Billboard means.
Like the initial wave, this colourful ad design is a real point of difference from Apple's iPad out-of-home advertising which was predominantly shown on a clean, white background.
These new billboards with blue phone on green backdrop, green phone on yellow and yellow phone on blue, plus more variations, were snapped from January 13 to January 15, 2014 around the streets of Los Angeles, from Melrose Avenue to Sunset Boulevard, Santa Monica Boulevard to La Brea Avenue, Hollywood to West L.A.
Hopefully these bright, vibrant ads will go some way to help lift spirits.
UPDATED: In addition to all the varied standard landscape billboards around town, Apple has also commandeered the Sunset Vine Tower to advertise its iPhone 5c second wave creatives.
UPDATED: Here's a new giant-sized yellow iPhone 5c billboard snapped in Apple's regular ad location along Sunset Strip on May 11, 2014.