Tuesday, January 21, 2014

Apple iPhone 5c duo colour second wave billboards...

Giant green yellow iPhone 5c billboard
This may technically be the middle of winter, but it feels like spring has sprung with this second wave of vibrant billboards for Apple's new iPhone 5c smartphone.
Blue pink iPhone 5c wave 2 billboard
The launch ad campaign for the new plastic iPhone back in September 2013 featured four of the five new colours (white wasn't used), with each colour phone on the same colour background, so pink on pink, blue on blue, etc.
Yellow blue iPhone 5c wave 2 billboard
blue iPhone 5c wave 2 billboard
This second installment of creatives switches things up, and almost immediately those first wave billboards seem outdated with this new mixing of colour.
Pink yellow iPhone 5c wave 2 billboard
yellow iPhone 5c wave 2 billboard
Be sure to compare these striking new ads, which continue to illustrate the sleek design of the smartphone, to the launch billboard campaign for Apple's iPhone 5c and you'll see what Daily Billboard means.
Giant green iPhone 5c wave 2 billboard Sunset Strip
Like the initial wave, this colourful ad design is a real point of difference from Apple's iPad out-of-home advertising which was predominantly shown on a clean, white background.
blue iPhone 5c wave 2 billboard
These new billboards with blue phone on green backdrop, green phone on yellow and yellow phone on blue, plus more variations, were snapped from January 13 to January 15, 2014 around the streets of Los Angeles, from Melrose Avenue to Sunset Boulevard, Santa Monica Boulevard to La Brea Avenue, Hollywood to West L.A.
Blue green iPhone 5c wave 2 billboard
The sheer onslaught of these latest billboards certainly makes Daily Billboard wonder how big an out-of-home media budget the tech giant must have, on top of all the television commercials and other advertising it pays for.
Yellow iPhone 5c wave 2 billboard
As always, it helps that the beautiful Southern Californian skies are a real showcase for these billboards when the rest of the country are struggling with snow, storms and cold weather.

Hopefully these bright, vibrant ads will go some way to help lift spirits.
Pink iPhone 5c wave 2 billboard
UPDATED: In addition to all the varied standard landscape billboards around town, Apple has also commandeered the Sunset Vine Tower to advertise its iPhone 5c second wave creatives.
Giant iPhone 5c 2nd wave billboard Sunset & Vine
Giant blue iPhone 5c billboard Sunset & Vine
As a point of difference, these billboards show the front and side of the smartphone, rather than the back, on these super tall ad sites.
Giant iPhone 5c billboards Sunset Vine Tower Hollywood
These vibrant billboards were photographed from January 29 to February 1, 2014, and as you can see they are certainly visible from near and far.
Giant green iPhone 5c billboard

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