Saturday, April 6, 2013

We've got your back HIV care billboards...

Weve got your back HIV care billboard
Clever, colourful and most of all engaging, that's what Daily Billboard thinks of this new 'We've Got Your Back' ad campaign from Aids Healthcare Foundation.
got your back HIV yellow billboard
got your back HIV care red billboard
The health organisation's billboards are no stranger to humour or double entendre, but this latest batch of coordinated creatives take a simple idea and gives it a wide appeal across a broad spectrum of genders and ethnicities, which can be seen all around the streets of L.A. at the moment.
got your back HIV lilac billboard
we got your back HIV billboard
Daily Billboard assumes that they are predominantly targeting a youth audience as we've not spied much of a difference in the age of the people featured.
got your back HIV green billboard
AHF HIV care billboard
If you like this campaign for HIV care, be sure to check out these other examples of safe sex and HIV/AIDS prevention billboards.
got your back HIV care billboard
HIV care billboard
This vibrant, simple and consistent campaign was spotted from March 2 to March 27, 2013 along the likes of Highland Avenue, Sunset Boulevard, Hollywood Boulevard and Cahuenga Boulevard.
Orange HIV care billboard
UPDATED: If you like this multi-coloured campaign then here's another female creative, this time in blue, snapped along Santa Monica Boulevard at Vine Street on April 16, 2013.
got your back HIV blue billboard
After this coordinated campaign from AHF, Daily Billboard is intrigued to see what ad creatives will come next.
got your back HIV billboard

2 comments:

  1. You still didn't post my comment about racial profiling in advertising. I only Sr the black billboards up targeting blacks. This is a universal problem and in my neighborhood I don't just want to Sr a black girl or black guy smiling like hiv is fun and you never go to powder springs, ga or conyers Georgia, Hiram Georgia, buckhead Georgia and see these billboards with the white model on them because white folk will never let you profile this stuff in their neighborhood. TAKE DOWN the billboards located at the stone crest mall off Turner hill road, hwy 20 Eexit 74-85 in Lithonia Georgia and off of Evans Mill Rd, cross street Woodrow drive in Lithonia, ga. THANK YOU!!!!

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  2. Daily Billboard isn't responsible for placing any of these outdoor ads in any city, we merely report on the ad creatives filling the streets and skies (mostly in L.A.). These L.A. billboards from 2013 belong to AIDS Healthcare Foundation who provide essential services to those living with HIV/AIDS in our community, helping to raise awareness, educate, encourage safe sex practices and combat the stigma associated with HIV/AIDS.

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