Monday, April 8, 2013

Believe Powerball California Lottery billboards...

Believe in Santa Claus, believe in the Tooth Fairy, believe in a higher power, but most of all believe that you can win the lottery.
LA doesnt have football team Powerball Lottery billboard
That's the overall message behind the teaser and follow-up billboard campaign to announce the new Powerball draw coming to the California Lottery, which is a multi-state, mega-lottery jackpot game starting at $40 million.
Believe something bigger Powerball Lottery billboard
The simple, yet effective teaser creative was snapped at the intersection of Ventura Boulevard and Van Nuys Boulevard in Sherman Oaks on March 29, 2013.
The second wave billboards were spotted in different locations along Sunset Boulevard on April 2, 2013.
LA football team Powerball Lottery billboard
Finally, remember to always believe in yourself.

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