Sunday, March 31, 2013

WD Absolutely billboards...

Giant WD absolutely billboard Andaz Hotel
Daily Billboard has mixed feelings about this 'absolutely' billboard campaign for WD (Western Digital).
Giant WD absolutely billboard
Yes, they are everywhere around L.A. at the moment and have several prime super-sized locations along busy commuter routes covered, but the creative is just a little bit dull don't you think?
WD absolutely billboard
Sure it's hard when you're selling a piece of tech which looks like a black box, but even though they've tried a softer lifestyle approach, these ads are still a little corporate looking.
Giant WD absolutely billboard
In the campaign's favour it does look consistent across sizes and formats, and the 'absolutely' headline does catch your eye.
WD absolutely billboard
The impactful giant-sized billboards were snapped in two locations along Sunset Boulevard, whilst the other landscape and portrait creative were spied around the Hollywood & Highland Center, from March 9 to March 14, 2013.
Giant WD absolutely billboard Andaz Hotel
For another approach to advertise a little black box of technology to consumers, check out these fun Roku Keep Streaming America billboards which use copy and typefaces in a clever way.

What do you think about the design of these WD ads? Post a comment and have your say.
Giant WD absolutely billboard

No comments:

Post a Comment

Related Posts with Thumbnails