For those who know the electronic music duo and their music, this billboard creative is instantly recognisable as belonging to Daft Punk with their signature robotic style masks.
In fact this eye-catching special extension billboard is for their latest album, Random Access Memories, due to be released in May this year.
This cool billboard was snapped along Sunset Boulevard at San Vicente Boulevard opposite The Strip's infamous Whisky A Go-Go music venue on March 26, 2013.
If you're a music lover, be sure to check out these other music-themed and recording artist billboards. UPDATED: If you liked the enigmatic helmet tease billboard, then here's the payoff, the official album release billboard with a bit more detail for those not in the know.
You have to agree this creative has great standout and this billboard ad was spied further east along Sunset Boulevard on April 9, 2013.
Which version do you prefer, the one with the album title and copy or without?