Saturday, January 19, 2013

Hilfigers Hollywood Sign homage billboards...

Hilfigers Hollywood Sign billboard
Daily Billboard wonders how many companies and brands over the years have used the Hollywood Sign in some format or other in their advertising and marketing communications.
Hilfigers Hollywood Sign billboard
The latest culprit to pay homage to the iconic landmark is designer fashion house Tommy Hilfiger, manipulating the instantly recognisable sign to spell out their brand name to announce the debut of their new Robertson Boulevard store in L.A.
Hilfigers Hollywood Sign homage billboard
You have to admit this 'Hilfigers' creative immediately screams Hollywood and was spotted along Sunset Boulevard on January 7, 2013.
Hilfigers Hollywood Sign homage billboard
If you're a fan of the premium American fashion brand, be sure to check out these other Tommy Hilfiger billboards from New York City.
Hilfigers Hollywood Sign special extension billboard Sunset Strip
UPDATED: It looks like Tommy Hilfiger is taking the opening of their new store on the corner of Robertson Boulevard and Beverly Boulevard seriously, as here's a new wave of billboards following on from the 'Hilfigers Hollywood Sign' teaser.
Hilfigers Hollywood Sign billboard Robertson Boulevard
The special extension version, which cleverly takes the use of the iconic landmark one step further, looks fantastic in the same location along Sunset Boulevard on February 1, 2013.
Hilfigers Hollywood Sign special extension billboard
Meanwhile the standard landscape version along Robertson Boulevard also stands out incredibly well with its vibrant preppy, all-American fashion and the full view of the Hilfigers Sign atop the southern slope of Mount Lee.
Hilfigers Hollywood Sign billboard
UPDATED: Here's another photo of the special extension Hilfigers Hollywood Sign creative captured on a brighter February 9, 2013.
Hilfigers Hollywood Sign billboard
UPDATED: If you liked the Hollywood-themed ads, then you'll probably love this new nautical-themed creative snapped in the same location on March 26, 2013.
Tommy Hilfiger nautical billboard
It's another burst of vibrant colour, that still looks like it's part of the same campaign, to start getting you in the mood for Spring and enjoying being outdoors more.
Tommy Hilfiger nautical S13 billboard

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