As 2012 draws to a close, Daily Billboard couldn't help but be drawn to this philosophical billboard from Silver Jeans Co. 'The in between moments are the ones that count', indeed.
A seemingly new addition to the skies of L.A. this year, the jeans brand certainly has a way of catching your eye with its fresh faced creatives.
These billboards were spied along Beverly Boulevard just before The Beverly Center on May 5 with the denim shorts creative, on July 24 for the sun's rays version and with the latest cardboard sign creative on December 18, 2012.
If you're a fashionista, you'll also want to check out more stylish jeans billboards here at Daily Billboard.
And like the ad says, be sure to make all your moments count.