Whether or not you have kids or even like them, you can't deny these billboards for Baby Gap are pretty sweet and endearing.
This 'Love at first sight' campaign is also nice and festive for the run up to the holiday season too.
The extra-large cute billboard was snapped along Sunset Boulevard on November 6, whilst the standard landscape billboard featuring the four babies was spotted along Cahuenga Boulevard on November 10.
The other large square creative was spied at Hollywood & Highland on November 14, 2012.
If you're a fan of fashion brand, be sure to check out these other Gap billboards. UPDATED: If you thought this 'Love at first sight' campaign was full of cuteness, check out this new Baby Gap billboard for their Villa America Collection.
This adorable billboard was spied in the same location along Sunset Boulevard on April 2, 2013.