Based on Green Arrow from DC Comics, this new younger and edgier incarnation is obviously hoping to capitalise on the character's appearance in Smallville (played by Justin Hartley) and probably to introduce wider audiences to another member of the superhero group the Justice League of America (JLA), for a possible future film to rival Marvel's The Avengers.
The 'Aim for Justice' teaser is a nice spin on the comic book character's team affiliation with some archery connotations, whilst the shortening of his name to 'Arrow' for the series title is an attempt to make the show sound a tad cooler.
UPDATED: Daily Billboard came across three new additions to the Arrow teaser above Whisky A Go-Go on September 21, 2012, three giant arrows in fact.
UPDATED: Daily Billboard isn't sure about destiny, but Stephen Amell is certainly leaving his mark on the L.A. skyline with this giant-sized billboard showing off his washboard abs and impressive torso.
UPDATED: It appears that Arrow has hit the bull's-eye with its mix of vigilante superheroics and attractive cast, so the clever people at The CW have modified their special installation billboard to reflect the new series success.
This cool billboard was snapped in the same location above Whisky A Go-Go on October 26, 2012.
Now that the show has been commissioned for a full season it just needs to keep hitting the target every episode and they may just have another Smallville on their hands.