If like Daily Billboard you didn't have a clue who or what The Oogieloves were, then stick around and check out this invasion of billboards for their Big Balloon Adventure movie around L.A. and prepare to be enlightened.
Like a mash-up of The Teletubbies and the Tweenies, Goobie, Zoozie and Toofie are meant to get family audiences singing and dancing along in the cinema aisle (whilst everyone else without a kid avoids this film with a vengeance).
They certainly haven't scrimped on the marketing budget for this children's movie with giant-sized creatives, special extensions and standard landscape billboards along the major commuter belts in L.A.
With colourful and eye-catching creatives, the super-sized ads make the most of the unique dimensions of the sides of the buildings they find themselves on along the Sunset Strip.
Funnily enough the special extension billboard is the only one that prominently features the magical balloons in their big adventure and was spotted beside Highland and Franklin Avenues.
The billboards including the tall vertical version at the top of La Cienega Boulevard and the standard landscape billboard up high over Wilshire Boulevard were photographed from August 11 to August 18, 2012.
Not only are The Ooogieloves all around L.A., but they're also on the streets of New York City with this massive billboard along 7th Avenue at West 33rd Street near the busy Penn Station.
Get ready to sing along, dance along and 'boogie off your oogie off'.