Sunday, July 22, 2012

Sprite skateboarder and basketball billboards...

Sprite skateboarder billboard
There's something really cool and almost effortless about this striking billboard for soft drink brand Sprite.
Sprite skateboarder billboard
Clearly positioning itself as a hip, youth brand with its skateboarding imagery, it's also a marketers dream ad by sneaking in the logo branding in an inclusive way without having to resort to a less than subtle pack shot of the product.
Sprite skateboarder billboard
This vibrant soda billboard was snapped along Sunset Boulevard on June 28, 2012.

UPDATED: Here's another similarly sporty billboard for Sprite, this time with a basketball theme. This wall mural was snapped along Gower Street in Hollywood on August 17, 2012.
Sprite basketball billboard
UPDATED: In New York's Times Square this basketball creative is taken to the next level with a fantastic basketball hoop installation.
Sprite basketball hoop billboard installation Times Square NYC
Sprite basketball billboard installation Times Square
This engaging Sprite billboard installation looks super-cool and was spied on August 27, 2012. Now that's what you call a slam dunk.
Sprite basketball hoop billboard Times Square NYC
And if you like this giant sporty creative, be sure to also check out GNC's women's soccer billboard installation near Times Square.
Sprite basketball billboard installation Times Square
UPDATED: Here's another variation on the basketball creative snapped on the corner of Highland and Franklin Avenues in L.A. on November 14, 2012.
Sprite basketball billboard
You have to agree that these ads certainly have a sense of spirited energy about them.
Sprite basketball billboard

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