Friday, July 20, 2012

Gap Fit Make your move billboards...

Gap Fit billboard Hollywood
From the look of these sporty new billboards for Gap Fit, the fashion retailer seems to want to take on the offerings of women's activewear brands like Nike and Lululemon.
Gap Fit Make your move billboard
What's also interesting, is that this new athletic range for women also seems to be a direct competitor to another of Gap's companies, Athleta.
Gap Fit Make your move billboard
This new ad campaign certainly conveys the themes of fitness and being fashionably active.

The standard landscape 'Make your move' billboard was snapped along Sunset Boulevard on July 7, whilst the large square creative was spied at Hollywood & Highland on July 14, 2012.

If you're a fan of the retailer, be sure to also check out these other cool Gap billboards.
Gap Fit running billboard

8 comments:

  1. Who's the model in green,.?

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  2. Unfortunately don't know and models.com don't list this campaign either!

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  3. Seriously!!! She's super hot!!! Anybody know?

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  4. I do know who she is. A very good friend mine. She is very beautiful and very taken:)

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  5. I too know who she is!

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  6. I also know who she is :)

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  7. So apparently it's Samantha Tannehill - thanks for sharing!

    ReplyDelete

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