Saturday, July 21, 2012

93.1 Jack FM radio billboards...

Jack FM People are talking about us billboard
Daily Billboard loves this witty campaign for 93.1 Jack FM, especially as radio billboards always have to try harder when they don't have a visual product to sell.
Jack FM risk taker billboard
The zesty yellow colour really catches your eye (even when obscured by trees), whilst the self-deprecating copy brings a smile to your lips.
Jack FM C for Effort radio billboard
The 'People are talking' creative was snapped along L.A.'s Highland Avenue on June 23, whilst the 'C for effort' billboard was spotted along Ventura Boulevard in Studio City on June 26 and the 'Risk taker' version was captured along Santa Monica Boulevard in West Hollywood on July 1, 2012.
Jack FM People talking billboard
For another copy-only radio campaign check out these KPCC News examples and for another take using illustrations take a gander at these KFI AM radio billboards.
Risk taker Jack FM billboard
UPDATED: Here's another witty creative for 93.1 Jack FM snapped at Beverly Boulevard and La Brea Avenue on August 11, 2012.
Not new improved Jack FM billboard
UPDATED: The puns keep coming with this latest Jack FM billboard snapped along Ventura Boulevard in Studio City on December 1, 2012.
Jack FM Voted best station billboard

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