Sunday, May 13, 2012

GNC Live Well second wave 2012 billboards...

Live Healthy GNC swimmer billboard
Daily Billboard was really excited to see the second wave of GNC Live Well's 2012 ad campaign take to the skies in recent weeks.
Live Fierce GNC womens soccer billboard
The new creatives seem like a natural evolution of the campaign and they appear much more vibrant and more active, and as a result considerably less static than GNC's previous mono campaign from 2011 which was much more about beautiful models posing.
Live Bold GNC sunglasses billboard
They've even incorporated some sports stars, including international female soccer player Alex Morgan to add some interest.
Live Vibrant GNC billboard
The bright new billboards really do live up to the tagline of 'Sports nutrition and wellness to fuel your life'.
Live Healthy GNC swimmer billboard
The new ads were snapped along Sunset Boulevard, Hollywood Boulevard, Fairfax Avenue and on the side of The Beverly Center along San Vincente Boulevard between April 27 and May 5, 2012.
Live Fierce womens soccer GNC billboard
If you like these, be sure to check out the first wave of 2012 GNC Live Well billboards from around L.A. at the start of the year.
Live Bold GNC sunglasses billboard
Daily Billboard is sure more new creatives will follow, but wonders where next for this particular campaign. Only time will tell.
Alex Morgan Live Vibrant GNC billboard
UPDATED: Here's another overtly sporty and carefree billboard for GNC Live Well.
Live Charged cyclist GNC billboard
This 'Live Charged' cyclist ad was snapped along Ventura Boulevard in Studio City on June 26, 2012.
Live Charged cyclist GNC billboard
UPDATED: Daily Billboard was recently in New York City and spied some fantastic sporty billboards for GNC Live Well.
Live Fast hurdler GNC billboard
Live Fast hurdler GNC billboard NYC
First up is this adrenaline-packed 'Live Fast' hurdler billboard spotted along Manhattan's Varick Street at Charlton Street on August 28, 2012.
Heather Mitts GNC soccer ball installation billboard NYC
GNC Live Fast soccer ball installation billboard NYC
Next is this engaging special installation for women's soccer, featuring American Olympic teammates Heather Mitts and Alex Morgan.
GNC womens soccer installation billboard NYC
GNC soccer ball installation billboard NYC
This 3D soccer ball installation really catches your eye along 7th Avenue and West 41st Street near Times Square, and it's also a clever way for GNC to associate themselves with the Olympic U.S.A. female soccer team without being an official sponsor.
Alex Morgan GNC soccer billboard NYC
Alex Morgan GNC soccer billboard NYC

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