Tuesday, April 17, 2012

TV WEEK: Don't Trust the B in Apt 23 series premiere billboard...

Apt 23 billboard
Now here's a TV show title you wouldn't have seen on mainstream television a few years ago.
B in Apt 23 billboard
Let's face it, everyone knows what the 'B' in 'Don't Trust the B in Apartment 23' stands for. It's a bit like short-lived William Shatner comedy series $#*! My Dad Says.
B in Apt 23 billboard
Hopefully this new sitcom starring Krysten Ritter as 'Chloe', the obnoxious New York party girl roommate of Dreama Walker's naive small town 'June', has more substance that just a fun title and isn't simply a one-note joke.

Plus in another recent TV trend, like Matt LeBlanc in Showtime's Episodes, former Dawson's Creek star James Van Der Beek will appear as a fictional version of himself.
Don't Trust the B Apt 23 ad
The standard landscape format for the new show was snapped along Melrose Avenue at Highland Avenue on March 28, whilst the smaller billboard was photographed along Santa Monica Boulevard at Beverly Glen Boulevard on April 1, 2012.
Apt 23 TV billboard
UPDATED: For the second season of  'Don't Trust the B in Apartment 23' it looks like Chloe, June and James will be moving to Tuesday nights according to this billboard snapped along Melrose Avenue on September 6, 2012.
Apt 23 season 2 billboard
B in Apt 23 Tuesday billboard
Considering the first season was only seven episodes in total, rejigging the original ad creative to communicate the new transmission date is probably cost effective and saves having to come up with a new promo concept for the show's second season.
Dont Trust the B in Apt 23 season 2 billboard

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