Often technology ads can be a bit dull or too functional, but with a sleek, well-designed and highly-desirable product like the iPad, Apple always makes it seem so effortless.
Daily Billboard loves these fresh creatives for the third-generation iPad with its new Retina display.
Apple claims their new tablet makes everything look crisper and more life-like, plus makes colours more vibrant and these billboards really do help instantly illustrate these key benefits.
This Spring 2012 ad campaign started appearing the beginning of April around the streets of L.A., with billboards along Melrose Avenue, Hollywood Boulevard and both large and standard size creatives along Sunset Boulevard.
billboards for the iPad 2 from April 2011.
Also check out the more lifestyle ads which launched the first-generation iPad and the more familiar second wave iPad billboards that followed.
Just like the giant fingers shown in these creatives, you really do feel like you could reach out and touch the new iPad screen.
UPDATED: Here's another cool creative from the new campaign featuring a scenic finger painting app on the new iPad.
UPDATED: In recent days it seems like all these new 2012 creatives are being rotated around different billboard sites in L.A., so here's another version of the finger painting app ad, snapped at Hollywood Boulevard and La Brea Avenue on June 27, 2012.