From the looks of it this month Sunset Boulevard has been overrun by a Wild Rabbit, or two.
Hennessy seems to have abandoned their lifestyle billboards in favour of a more intriguing and irreverent ad campaign.
The fun billboards encourage drinkers of the cognac brand to never stop, or settle for less, in their quest for success or to reach their potential. What are you searching for? What's your 'Wild Rabbit'?
Or is it more like Alice down the rabbit hole to Wonderland?
These two consecutive billboard sites cleverly reinforce the luxury brand's message and were photographed along Sunset Boulevard at Crescent Heights Boulevard on March 15.
The giant-sized stairwell version was snapped on the side of the Andaz Hotel in West Hollywood on March 20, 2012.