Go big and bold, or go home. That's obviously what Calvin Klein was thinking with its latest campaign for its Bold men's underwear collection.
This striking billboard brimming with beefcake really makes a strong impression along Sunset Boulevard in the fashion brand's regular location on March 2, 2012.
Matthew Terry fills those boxer briefs well and his perfectly sculpted physique makes for an arresting sight to kick off the Spring fashion season in style.
If you like this ad, be sure to check out Calvin Klein's X underwear billboard featuring Kellan Lutz from 2010.