Friday, February 24, 2012

FASHION WEEK: Giant Juicy Couture billboard...

Giant Juicy Couture billboard
Daily Billboard loves the carefree and fresh Spring feel of this giant Juicy Couture billboard along L.A.'s Sunset Strip, but most of all really appreciates that the fashion brand has chosen a bold and colourful creative to fill this huge ad space.
Juicy Couture billboard Sunset Strip
This is such a potentially impactful location with masses of heavy commuter traffic, that it's always a shame when advertisers don't fully utilise the billboard.

Take for example this Audrina Patridge Bongo bikini ad, Happily Divorced TV show billboard and giant Christian Louboutin shoe billboard, all on white backgrounds. A burst of color is just what was needed here for ultimate stand out.
Juicy Couture 2011 billboard
This super-sized Juicy Couture billboard was snapped along Sunset Boulevard on February 10, 2012, whilst here's also bonus standard landscape billboard for the hip fashion brand captured further east along The Strip on March 6, 2011.Giant Juicy Couture billboard 2012

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