
There's nothing like a glass of champagne to ring in the New Year, so here's two billboards from Beau Joie to toast the end of 2011 and welcome 2012.
This relatively new luxury champagne comes in a special copper suit of armour, hence the slightly corny 'Own the Knight' creative.
The 'Knight' version was snapped on July 1 and the second billboard featuring the Brut and Brut Rosé bottles was captured in the same location, along Sunset Boulevard at La Brea Avenue, later this year on October 26, 2011.
Happy New Year's Eve. Enjoy the day's festivities however you chose to celebrate it.

UPDATED: Interestingly it looks like Beau Joie decided to see in the New Year with a new billboard creative. This 'Award yourself' ad was snapped in the same location as the previous versions on January 5, 2012.

















UPDATED: The Grinch is back for another holiday season at Universal Studios Hollywood and he's back recycling virtually the same ad campaign from previous years (but if it's not broken, why fix it right?).

Those keeping their eyes open for Coca-Cola's jolly Santa billboards this year may be a bit disappointed, but Coke seems to want to do its bit for a worthy cause instead this Christmas and help polar bears in the wild (who are often featured in their holidays advertising).













A humorous tagline is always a great way to make an ad more interesting, especially when you're basically just showing a picture of some beer in a pint glass.
















