Saturday, December 31, 2011

DUO DAY: Beau Joie champagne billboards...

Beau Joie Own the Knight billboard
There's nothing like a glass of champagne to ring in the New Year, so here's two billboards from Beau Joie to toast the end of 2011 and welcome 2012.

This relatively new luxury champagne comes in a special copper suit of armour, hence the slightly corny 'Own the Knight' creative.

The 'Knight' version was snapped on July 1 and the second billboard featuring the Brut and Brut Rosé bottles was captured in the same location, along Sunset Boulevard at La Brea Avenue, later this year on October 26, 2011.

Happy New Year's Eve. Enjoy the day's festivities however you chose to celebrate it.
Beau Joie champagne billboard
UPDATED: Interestingly it looks like Beau Joie decided to see in the New Year with a new billboard creative. This 'Award yourself' ad was snapped in the same location as the previous versions on January 5, 2012.
Beau Joie Award Yourself billboard

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