Today's billboards for the new fantasy drama, Once Upon a Time, look really intriguing and some might say even magical.
What's not to like about an Evil Queen and a whole host of other fairytale characters who inhabit the sleepy New England town of Storybrooke, with no memory of their fantastical origins.
Robert Carlyle makes for a suitably creepy 'Rumpelstiltskin' and Lana Parrilla has the look of an icy 'Evil Queen' in these cool creatives for the new show.
These television billboards in all different sizes were snapped along Beverly Boulevard, Melrose Avenue and La Cienega Boulevard on October 1, 2011.
That's it for another themed TV WEEK here at Daily Billboard, stay tuned for a more eclectic offering of movie, travel, awards and games billboards this coming week.