Thursday, October 20, 2011

Battle of the billboards: Call of Duty MW3 vs Battlefield 3...

Call of Duty MW3 game billboard
Today it's another Battle of the billboards and this time it's war, quite literally, with these two fantastic video game billboards.
Battlefield 3 game billboard
The super-sized silhouetted soldier in the Call of Duty: Modern Warfare 3 billboard makes a real impact, really standing out against that simple white background, but Battlefield 3 looks equally dramatic, with some vibrant colour to catch your eye.

This giant Call of Duty billboard was snapped along L.A.'s Sunset Strip on October 13 and standard size Battlefield 3 billboard a week earlier further east along Sunset Boulevard on October 6, 2011.
Giant Call of Duty MW3 billboard
There's obviously some social commentary to be said about these images glorifying war on our city streets, especially targeting the young male game-playing market, but that sounds far too serious.
Battlefield 3 billboard
Who do you think goes above and beyond the call to be the winner of this armed combat in advertising?
Call of Duty Noob Vet billboards
UPDATED: Here's another ad creative for Call of Duty MW3, plus a slightly different creative for Battlefield 3.
Battlefield 3 game billboard NYC
Both sets of billboards were snapped around New York's Times Square on November 5, 2011.
Call of Duty MW3 billboards NYC
UPDATED: Check out even more billboards in the 'Noob/Vet' campaign for Call of Duty MW3.
Call of Duty Noob Vet billboard
These super-sized ads were snapped at Highland and Franklin Avenues in L.A. on November 13, 2011. Apparently, there's a soldier in all of us.
Noob Vet Call of Duty billboards

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