Here's one way to draw attention to a new show like Homeland.
First intrigue audiences with an initial teaser billboard, then go big and bold with a super-sized billboard along L.A.'s infamous Sunset Strip.
And for good measure replace the teaser billboard with the new creative to reveal the show's stars, Claire Danes and Damian Lewis, and more info about the premise of the show.
These are great creatives for a series about surveillance and international terrorism, where Claire Danes CIA Agent suspects a recently returned Marine from eight years of enemy confinement of being turned by his captors and of being a potential terrorist threat to the U.S.
The 'watch careful.ly' teaser was snapped on August 23 and replaced by the standard Homeland creative around September 12.
The giant version on the side of the 9000 building on Sunset Boulevard was photographed on September 19, 2011.
Let's see if these cool billboards will be enough to entice viewers to watch carefully, or at all.