Saturday, January 1, 2011

The BABs - Best Advertising Billboard Awards 2010...

Welcome to the inaugural BAB Awards, recognising the best outdoor advertising billboards in film, television, fashion and more in 2010.

BEST FASHION BILLBOARD 2010
McQueen Raquel Zimmermann snakes billboard
Alexander McQueen's spectacular Spring/Summer billboard featuring Raquel Zimmermann wreathed in colourful snakes has to be the most eye-catching fashion creative of 2010.


BEST MALE MODEL BILLBOARD 2010
Kellan Lutz CK X underwear billboard
The first ever recipient of the BAB for Best Male Model goes to Kellan Lutz for this Calvin Klein X underwear billboard.

The Twilight star beats off stiff (or should I say buff) competition from the likes of Cristiano Ronaldo for Emporio Armani, Clint Mauro for Armani Exchange and fellow Calvin Klein X underwear model, Fernando Verdasco.

BEST FEMALE MODEL BILLBOARD 2010
Sexy Charlotte Kemp Muhl billboard
The winner of the Best Female Model BAB Award goes to Charlotte Kemp Muhl for her revealing body of work for Sam Edelman shoes, which was certainly a jaw-dropping creative.

She takes the crown from beauties such as Eva Mendes for Calvin Klein and Irina Shayk for Armani Exchange.

BEST MOVIE BILLBOARD 2010
Eat Pray Love nun billboardYou don't need a man billboardRelationship with pizza billboardLet yourself go billboard
The marketing campaign for Julia Roberts Eat Pray Love movie was fun, frivolous and totally reinforced the themes of the feel-good chick flick and is the deserving winner of the Best Movie BAB Award.

Eat Pray Love beat off tough competition from the eye-catching Megamind billboards, Skyline's spaceship billboard and Tron: Legacy's year long teaser billboard campaign.

BEST TV BILLBOARD 2010
The Walking Dead TV billboard
This billboard for The Walking Dead television series is 2010's worthy winner, as the arresting imagery manages to perfectly convey the concept of an apocalyptic world without resorting to gory flesh-eating zombies.


BEST DRINKS BILLBOARD 2010
Maker's Mark adoption billboardWhisky straws Maker's Mark billboardYep they're real Maker's Mark billboardMaker's Mark pouring whisky bottle billboardMaker's Mark 9000 Sunset Strip billboardExtras Wanted Maker's Mark billboard
Maker's Mark Deja Vu billboardsMaker's Mark Holidays 2010 billboard
The BAB award for Best Drinks Billboard really belongs to Maker's Mark for keeping us smiling all year long with their witty and stand out creatives, which all showcase and celebrate their signature bottle design.

Other highly commended campaigns include Skyy Vodka for their vibrant billboard campaign in 2010 and Svedka Vodka's sexy robot creative.

BEST STUNT BILLBOARD 2010
Crashed jetski Jackass 3D billboardJackass 3D jetski billboard Sunset Strip
This crashed jet-ski billboard for Jackass 3D movie wins the special Stunt BAB Award for creating a fantastic PR worthy spectacle along L.A.'s Sunset Strip, but also representing the film perfectly.

And that's it for 2010's BAB Award winners, let's hope 2011 will be as creatively fruitful.

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