Keep It Simple Stupid.
Chipotle Mexican Grill has obviously taken the advice of their marketeers and not tried to do too many things in its advertising.
They don't overwhelm you with photography of the food or the venue, but simply highlight the quality of their ingredients and how desirable their end product is. They also do it all with great humour.
This clever billboard was snapped along Westwood Boulevard at Wilkins Avenue on October 30, 2010.