Saturday, September 4, 2010

Peroni beer high heel shoe billboard...

Peroni Beer high heel shoe billboard
Sometimes billboards just catch you eye, not because you recognise a famous celebrity, or like a certain movie or TV show genre, but because they capture your imagination.

Case in point is this creative for Peroni Beer with its sleek high heeled boot and ribbon imagery. At first you think it's a billboard for one of the high-end fashion houses, but then you see the Nastro Azzurro bottle.

Not being a beer drinker, from the advertisement Daily Billboard can only assume that this beer is sexy, smooth and stylish. Nastro Azzurro means 'blue ribbon' in Italian and with that country's fashion credentials you can also see why they chose the stylish shoe imagery.

This striking billboard was photographed along Sunset Boulevard in West Hollywood on August 8, 2010.
Peroni beer high heel billboardUPDATED: Italy's premium beer Peroni Nastro Azzurro has been long absent from the skies of L.A., so here's a look at the latest outdoor ad spied along the Sunset Strip on June 2, 2014, in the same location as the previous creative was four years ago.
Peroni Nastro Azzurro sailor hat billboard 2014
This new billboard features a woman wearing a sailor's hat in an attempt to evoke the beer brand's naval heritage.
Peroni Beer sailor hat billboard Sunset Strip

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