Don't you just love the new ad campaign for Levi's latest women's custom fit jeans range, Curve ID.
The colourful billboards have a great sense of fun, wit and they are just full of life. The 'All asses were not created equal' creative just made me laugh out loud when I saw it. It's very clever.
Both billboards were photographed along Sunset Boulevard, the first at N Cahuenga Avenue on August 27 and second creative snapped at the top of Sweetzer Avenue in West Hollywood on September 9, 2010.