Thursday, August 12, 2010

Levi's Go Forth billboards...

Levi's Go Forth billboardYou have to love the sense of sheer abandonment in this advertisement for Levi's Jeans, which to Daily Billboard looks like someone running through a gigantic sprinkler system fully clothed.

The black and white imagery really stands out against the blue California sky, Daily Billboard just wonders if this campaign will actually sell any jeans though, as it's not as if you can see much fashion in this billboard. The sense of fun and adventure is there though, so maybe that will inspire the jeans buying generation.

This carefree fashion billboard was photographed along Sunset Boulevard in Hollywood on August 3, 2010.

'Go Forth' indeed.

UPDATED: Here's another ad creative from the 'Go Forth' campaign spied along the Sunset Strip on December 27, 2009.
Levis Go Forth Dec 2009 billboard

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