Colourful, vibrant and indulgent. This billboard for Skyy Infusions Ginger Vodka is my favourite alcohol advertisement at the moment.
It screams luxurious Hollywood glamour, which is funny really as Skyy Vodka is not the most premium vodka brand, not that you could tell from this sophisticated billboard.
Skyy Vodka is just one of the many brands at the moment fighting it out for supremacy amongst the skyline of L.A. in a veritable Vodka War of visibility and branding.
This billboard works wonderfully against that rich blue Californian sky and was photographed along Beverly Boulevard in L.A. on July 14, 2010.