Here's a real traffic stopper for your day. How amazing is this steamy swimwear billboard for Armani Exchange, with those rippling biceps and sexy, sand covered models.
And how effective is this image in black and white? It's such an arresting visual and just wouldn't work as effectively in colour.
These 'Bodies of Summer' are 19 year old Marlon Teixeira from Brazil and 24 year old Russian, Irina Shayk, who both also featured in the AX Neon sunglasses billboard.
This billboard is youthful, sensual and a real attention grabber and was photographed on June 8, 2010.