Thursday, August 28, 2014

Puma Forever Faster Usain Bolt billboards...

Puma Forever Faster Usain Bolt No doubt billboard
After a disappointing year, German sportswear maker Puma looks like it is returning to its sporting roots, and not being so controlled by the whims of seasonal fashion, with a strong new mindset and new tagline, 'Forever Faster'.
Puma Usain Bolt billboard Sunset Strip
Utilising world class athletes and Olympians like sprinter Usain Bolt, the 'Forever Faster' campaign by JWT New York has a mission to help Puma become the fastest sports brand and no doubt take back some of the glory enjoyed by the likes of Nike and Adidas (so it's helpful when you have the fastest person ever on your outdoor ads).
Usain Bolt Puma Forever Faster billboard
With the word 'doubt' crossed out, there's no doubt that this is a bold billboard, from the strong red colour to the imagery which radiants strength with Bolt poised to take off running.
Usain Bolt Puma Forever Faster billboard
This confident and sporty Puma billboard was snapped on August 5, 2014, along the infamous Sunset Strip in West Hollywood.
No doubt Usain Bolt Puma Forever Faster billboard
If you like this ad creative, be sure to compare it to these other running-themed billboards.

Now let's see if Puma can speed past their sportswear competitors (although it's going to take more than one billboard, no matter how good, to do it folks).
Puma Usain Bolt billboard Sunset Strip
UPDATED: As luck would have it, Daily Billboard spied this trio of Forever Faster billboards from Puma featuring not only Usain Bolt, but also Italian professional soccer star Mario Balotelli and American Football linebacker Jadeveon Clowney, along Highland Avenue in Hollywood on August 28, 2014 .
Puma Forever Faster billboards
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