Monday, April 24, 2017

The Handmaid's Tale TV remake billboards...

Handmaids Tale We will bear no more billboard
"We will bear no more".

With those words Hulu's TV remake of The Handmaid's Tale is probably one of the most eerily timely series to tap into the mood of the country (and world), especially women, at this moment in time.
Handmaids Tale TV remake teaser billboard
Based on Margaret Atwood's 1985 novel of the same name, that was also adapted as a movie in 1990, the story takes place in the dystopian near-future ruled by a totalitarian and Christian-fundamentalist regime.
The government of Gilead rules the former United States amidst a Civil War and subjugates its female citizens, not allowing them to work, control money or even read.
Handmaids Tale series teaser billboard
Environmental pollution has led to widespread infertility and young fertile women, called Handmaids, are assigned to the homes of the powerful and elite, forced to have sex with the men in order to become pregnant and continue the privileged family bloodline.
Handmaids Tale series premiere billboard
Elisabeth Moss plays 'Offred', a Handmaid assigned to an elite Commander (played by Jospeh Fiennes) and his wife, who can remember a time before when she had her own name (her current one is derived from her master 'Fred'), her own daughter and life.
Handmaids Tale Hulu remake billboard
Even though she faces the strictest scrutiny of her every move, maybe now is the time to object to her treatment, resist, rebel, because sometimes you just can't take it anymore.
Handmaids Tale series launch billboard
These blurry 'Object' teaser billboards for the TV remake were spied high above Beverly Boulevard, along West Hollywood's Sunset Strip and above Pico Boulevard from April 4 to April 12, 2017.

The use of the word 'Object' has a clever double meaning, it's how the Handmaids are regarded as mere property, but also hints at these women opposing and protesting their treatment.
Handmaids Tale TV series billboard
Meanwhile the follow-up 'We will bear no more' billboards were spied along La Cienega Boulevard and above Beverly Boulevard on April 21, 2017.

Fans of Elisabeth Moss can also enjoy all these Mad Men TV series billboards, and we know how the worm turned in that period drama.
Elisabeth Moss Handmaids Tale TV billboard
This new Hulu series also features the talents of Orange is the New Black's Samira Wiley, The Leftovers Ann Dowd, Yvonne Strahovski, Max Minghella, Alexis Bledel and more besides, so it should make for dramatic viewing on the streaming service.

Let's hope in real life things never get this bad for women in the land of liberty and the free, in fact, it's up to us to make sure it never does. Object. Resist.
Handmaids Tale Object teaser billboard
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