Friday, October 24, 2014

John Wick movie billboards...

Daily Billboard is always a sucker for a film or TV show title, or logo for that matter, that uses a person as one of its letters, like Keanu Reeves as the 'I' in this billboard creative for his new movie, John Wick.
It may be one of the oldest design tricks in the book, but it still makes for an interesting visual, especially as in this case when your advertising budget may only stretch to smaller sized billboards.

In this gangster revenge thriller, Keanu Reeves plays a former hitman who comes out of retirement and goes on a killing spree when mobsters steal his car and kill the dog left to him by his dying wife. Like the tagline says, you don't want to set him off. Cue bullets, blood and mayhem galore.
These John Wick billboards were first snapped along Santa Monica Boulevard on September 26, then further west along the boulevard on October 3 and above Beverly Boulevard on October 8, 2014.
If you're a fan of the actor, be sure to also check out these giant movie billboards for 47 Ronin from November 2013.

For another example of human figures being worked into a film title, be sure to take a look at this Gravity movie billboard too.

Looks like Keanu Reeves is back on top form in this new action movie which interestingly is co-directed by his former stunt double Chad Stahelski and David Leitch.
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