Chipotle Mexican Grill is a restaurant franchise that prides itself on its food and environmental integrity, whether it's the ingredients in the food they are putting in front of you, or their 'green' operations and how they get that produce from farm to plate.
The recognisable Ray Wise stars as 'Buck Marshall' as the head of an organization representing big industrial food production companies, like 'Animoil', who want to feed their cattle 'PetroPellets', which have the unfortunate side-effect of making their livestock explode. Meanwhile John Sloan stars as 'Chip', the advocate of a Sustainable Family Farming Association, a David to the food industries Goliath. Let the battle for our hearts and minds commence, and to the victor the spoils.
Let's see if this subtle form of promotion works just as well as the mega-bucks spent by the bigger, more established fast food chains.
If you're a fan of the restaurant chain, be sure to also take a look at these clever Chipotle Mexican Grill billboard campaigns from previous years.