The kids have been down with Snapchat since its inception in late 2011, but it looks like it's time for the rest of us to get with the program as these billboards for the social photo messaging app have taken to the skies in L.A., San Francisco and New York City in recent months.
These bright yellow outdoor ads certainly stand out with their simple design and recognisable 'Ghostface Chillah' brand logo, although something this simple is usually a first teaser in a broader ad campaign. What's the punchline?
With Chinese internet company Alibaba investing around $200 million in the American company earlier this year, Snapchat obviously wants to be taken seriously and raise its profile beyond your smartphone.
The vibrant and enigmatic Snapchat billboard was first snapped along along West Hollywood's Sunset Strip on March 24, whilst the latest billboard was spied further west along Sunset Boulevard on May 12, 2015.
We're sure with this level of interest and investment in its future, the disappearing photo app won't be disappearing anytime soon.